The Opportunity
8MILLION
people live in DFW.
80THOUSAND
seats at AT&T Stadium.
On match day, where do
the other 7.92 million watch?
Proven: We hosted FIFA Women's World Cup 2023 watch parties.
The Venue
North Texas's Only 3-Acre
Outdoor Entertainment District
30-foot Jumbotron plus 30+ screens across the venue. Eight restaurants. Five bars. Two-story indoor venue. Purpose-built for this moment.
3-Acre Campus
The largest outdoor entertainment district in Collin County
30'
LED Jumbotron
500+
Free Parking
2-Story Indoor
5 Bars
8 Restaurants
Dallas Match Schedule
9 Dallas Matches.
All 104 Shown Here.
Every match shown live across the 30' Jumbotron and 30+ screens. USA matches get our biggest programming.
Netherlands vs Japan
June 14 · 3:00 PM CT
England vs Croatia
June 17 · 3:00 PM CT
Argentina vs Austria
June 22 · 12:00 PM CT
Japan vs TBD
June 25 · 6:00 PM CT
Jordan vs Argentina
June 27 · 9:00 PM CT
Knockout Stage
Round of 32
June 30 · TBD
Round of 32
July 3 · TBD
Round of 16
July 6 · TBD
SEMIFINAL
July 14 · Dallas · TBD
The biggest single event in HUB history. Full venue activation.
Opening Ceremony Watch Party — June 11
Kick off 39 days of World Cup at The HUB. Full district activation, themed menus, live entertainment, and every match shown across the 30' Jumbotron and 30+ screens through July 19.
Corporate & VIP
Full Venue Buyouts & Private Events
The HUB is category-of-one for corporate World Cup hospitality: a full 3-acre district, 30' Jumbotron, 30+ screens, live entertainment infrastructure, and eight restaurants — all available for private buyout.
Toyota, Frito-Lay, Capital One, Keurig Dr Pepper, and JP Morgan are all headquartered within 15 minutes. National team federations at Toyota Stadium need VIP hospitality for players' families. This is where DFW's corporate world will be entertaining during the World Cup.
Inquire About Corporate Events
(945) 758-7500
Reserve your match day
Full Venue Buyout
3 Acres
Entire entertainment district — every restaurant, bar, the 30' Jumbotron, 30+ screens, stage, and outdoor patio. 2,000–5,000 capacity.
Indoor Buyout
2-Story
Private indoor venue with climate control, VIP lounges, and dedicated entry. 500–1,000 guests.
Premium Section
100–500
Reserved outdoor area with dedicated bar, custom branding, and direct Jumbotron and screen sightlines.
Watch Party Package
25–100
Curated group experience with reserved seating, custom menus, and premium sightlines.
VIP Suite
Intimate
Small group luxury with bottle service, concierge attention, and championship-level comfort.
Family & Dog Friendly
Bring the whole family — including the pup. Open-air campus, kids activities, SuperFreeze Ice Cream, and a safe, welcoming environment for all ages.
World-Class Food & Drink
8 restaurants and 5 bars serving international themed menus — Argentine asado, British pub fare, Mexican street food, pizza, craft cocktails, and frozen favorites.
Every Match Feels Like a Championship Night
Getting to The HUB Allen TX
1289 Johnson Road, Allen TX 75013 — SE corner of Sam Rayburn Tollway / 121 and Alma Drive
View on Google Maps →FAQ
World Cup Watch Party FAQ
No, general admission is free for all 104 matches. VIP reserved sections and corporate packages are available for groups and premium experiences.
Yes, dogs are welcome on all outdoor patios. The HUB is a family and dog friendly venue with a safe, open-air campus.
Call (945) 758-7500 or fill out the inquiry form below. Our events team will help you design the perfect World Cup experience for your group.
Yes, full 3-acre venue buyouts are available for 2,000–5,000 guests. We also offer half-venue indoor buyouts, premium outdoor sections, and corporate watch party packages for groups of all sizes.
Yes — all 104 World Cup matches are shown live across the 30-foot Jumbotron and 30+ screens throughout the venue. When matches overlap, multiple games play simultaneously across different screens. June 11 opening ceremony through July 19 final. USA matches get our biggest programming.
30-foot LED Jumbotron with concert-level audio, plus 30+ screens across every restaurant, bar, and patio. When matches overlap, different games show on different screens so you never miss a moment.
Free parking for 500+ vehicles. The HUB is located at 1289 Johnson Road, Allen TX 75013 — easy access from Sam Rayburn Tollway / 121.
Absolutely. The HUB's brand DNA is "Families · Friends · Festival." Kids activities, SuperFreeze Ice Cream, safe open-air campus, and a welcoming environment for all ages.
Gates open 2 hours before kickoff. Arrive early for the best spots, pre-match food and drinks, and the full festival atmosphere.
Eight restaurants serve everything from burgers and BBQ to tacos, pizza, and ice cream. During the World Cup, expect international themed specials — Argentine asado, British pub fare, and match-day cocktails across five bars.
Reserve Your Experience
Don't Watch From the Sidelines
From free general admission to full venue buyouts, The HUB is the destination for World Cup fans in North Texas. Tell us about your group and we'll create the perfect match day experience.
Prefer to call?
(945) 758-7500
Mon–Fri, 9am–6pm CT
We're On It
Our events team will reach out shortly. For immediate assistance, call (945) 758-7500.